OrderRing
Book a demo

Compare the job, not the buzzwords

There is more than one way
to answer a busy phone.

OrderRing is not automatically the right answer for every business. The useful comparison is what each option actually solves, what it changes and who still has to do the work.

Discuss your current setup →

Side-by-side

What each approach
does in practice.

CapabilityOrderRingJust Eat / DeliverooSecond lineMore staffSend onlineFull platform
Keeps your existing live operatorYesYesYesYesYesDepends
Answers simultaneous overflow callsYesNo — it never touches your phoneNo — it adds one lineOnly with available staffAvoids the call rather than answering itDepends on the platform
Takes and confirms the telephone orderYesNoNoYesNoSometimes
Prints one clear kitchen ticketYesOnly for its own ordersNoUsually manualOnly with ordering-system setupUsually
Takes a percentage of each orderNoYesNoNoNoVaries
The customer stays yoursYesNoYesYesYesUsually
Requires replacing your EPOSNoNoNoNoPossiblyOften
Can start with engaged-line overflowYesNoNoOnly through staffingNoVaries

“Depends”, “sometimes” and “varies” are deliberate: platform capabilities and existing telephone arrangements differ. The fit check confirms your actual position before a recommendation.

When the alternative is sensible

Good decisions start
with the limitation.

List on Just Eat, Deliveroo or Uber Eats

GOOD FIT

The only option here that brings you customers who had never heard of your shop. For a new business, or one in a town where nobody knows the name yet, that reach is what the commission is buying and it can be worth paying for.

LIMIT

It does not answer your telephone. The commission is charged on the value of each order, the customer belongs to the platform rather than to you, and none of it reaches the person who rang your number directly and heard an engaged tone. Most shops end up wanting both: the marketplace for people who have not found them, and their own phone working properly for the people who already have.

Add a second phone line

GOOD FIT

Useful when you already have somebody free to answer it.

LIMIT

A second line does not create another pair of hands and can still ring unanswered during the rush.

Add another call handler

GOOD FIT

Best when the role includes enough valuable work throughout the shift.

LIMIT

Recruitment, rota coverage and peak-only demand may make it difficult for smaller businesses. The payroll maths is set out below.

Send callers to a website

GOOD FIT

Useful for customers who actively prefer online ordering.

LIMIT

It does not serve somebody who chose to telephone, and web orders are not the calls lost to an engaged tone.

Replace the full restaurant platform

GOOD FIT

Makes sense when the current EPOS and ordering stack already need replacing.

LIMIT

It introduces wider migration, training and integration work when the immediate problem is missed phone orders.

The staffing comparison

What a second pair of hands
actually costs.

The honest version of “just hire someone” is the payroll maths. Extra cover on the phones is a real alternative — it is also the most expensive one, and one person still answers one call at a time. Set your own hours and rate; every assumption is written underneath.

Twenty hours is five evenings of four-hour cover across the rush.

The slider starts at the April 2026 National Living Wage for staff aged 21 and over.

Assumptions, in the open: wages at the rate you set, and statutory holiday accrual of 12.07%. The range is employer National Insurance. The lower figure is what most independent takeaways pay when adding one part-timer, because the £10,500 Employment Allowance covers the National Insurance entirely; the higher figure applies if your allowance is already used up by existing staff, at 15% of pay above £5,000 a year. Pension auto-enrolment can add around 3% more for eligible staff and is not included. This compares the cost of added telephone capacity only. It is not a claim that OrderRing does a person's job — a person does far more than answer a phone. Estimates, not quotes.

ADDED PHONE COVER
WHEN IT IS A PERSON
HOURS / WEEK20
RATE / HOUR£12.71
WAGES / MONTH£1,102
HOLIDAY PAY 12.07%£133
EMPLOYER NIC£0–£123
STAFF COST£1,234–£1,357
per month, depending on your NIC allowance
ORDERRING FIXED£199/mo
ORDERRING FLEX£99 + 60p/order
THAT COVER COSTS6.2–6.8× FIXED
And one person still answers one call at a time.
Compare it against your real rota

The limit of hiring

One person
answers one call
at a time.

Whoever is on the phone can only be on one call. Everyone who rings while your team is busy is someone who had decided to order from you before they dialled — and that queue is the only thing OrderRing is trying to answer.

The clearest OrderRing fit

Your team is capable.
Your phone simply has
no spare capacity.

OrderRing is strongest when telephone orders still matter, your existing operation basically works and the immediate loss occurs when another caller cannot get through.

Test that use case →